№1-2018 — 26

Gudimenko G.V.
Factors of non-secenne competition as a method for forming the image of the commercial bank
Today, due to the unification of the product offer of commercial banks, the factors of non-price competition become decisive in the development of the financial sector of the economy. One of these factors is the «theory of small businesses», which are increasingly used in the practice of commercial banks to promote banking products and enhance the image of financial organizations.
Keywords: commercial banks, bank product, non-price competition, marketing, promotion of banking products and services